Parenthèses is a French-language bookshop in Hong Kong which has been in operation for nearly four decades.
Rooted amidst the hustle and bustle of the city since 1987, this independent bookshop is part of the local community. Dedicated to promote French language and culture in Hong Kong it stocks an extensive collection of books, comics, textbooks, dictionaries, travel guides, stationery and new books and press arrive each week.
The team also organises regular events with local and visiting French experts and celebrities.
After redesigning their brand identity, Latitude 22N worked with Julie Progin to delve into the imaginary world of books and create a full set of illustrations for the Lunar New Year greetings.
For this project, Julie Progin was inspired by the traditional folk art form of paper cutting known as Jianzhi, often created from red paper to symbolise luck and prosperity during the Lunar New Year.
Each Chinese zodiac animal is pictured interacting with books in this auspicious series of drawings.
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